- Modern 1, 2 and 3 bedroom apartments in landmark Art Deco style building
- Prime city centre location in one of the country’s fastest growing markets
- Stores, restaurants and other amenities on the doorstep
- From only £83,000, flats – exceptional value
- Sustained capital growth
- Circa 8.5% Yield
- Rental demand is buoyant – 14.4% growth in rental rates year-on-year
- Excellent train, road and flight connections
- Huge inward investment in Doncaster
Danum House is a mix of 78 highly marketable 1, 2 and 3 bedroom apartments which are being created on 4 storeys in what was previously a prominent department store. This 1930’s development occupies a prime and enviable position in the heart of Doncaster’s city centre opposite the bustling Frenchgate Shopping Centre. Now the subject of a major redevelopment by an experienced and well-known developer, this historic Grade II listed Art Deco style building is undergoing a sensitive transformation, maintaining the original character of the building and using its unique features to create a development like no other within the area.
There has been a long fascination and admiration for Art Deco buildings and the opportunity to live in one is highly sought after. Not only do buildings in the Art Deco style have a track record of higher capital growth than the average home, but the features of this design style are truly stunning.
When our sales team had the chance to see the Danum House project in person, we could see why this period of architecture is in such demand, and why this building in particular would be highly prized. “The development was impressive to say the least – the original features being maintained will bring plenty of character to the property,” says Scott Bernstein, Sales Consultant. Jean Liggett, MD of Properties of the World, enthuses about the building’s shape like a ship and original features such as the marble staircase, adding, “In my time selling properties, I have never seen such a beautiful building! And right in the heart of the city centre.”
There has been a long fascination and appreciation for Art Deco style buildings – an art and design style which originated in the 1920’s and became the height of modern design in the 1930’s in Western Europe and the United States. Buildings of this artistic movement had sleek, clean shapes and were embellished with hard-edged, low-relief designs which might take the form of geometric shapes or stylized floral and sunrise patterns. Construction materials included stucco, concrete, smooth-faced stone and terracotta. Steel and aluminium, along with glass blocks and decorative opaque plate glass, were also featured.
The shape of Danum House is like an ocean liner with its sweeping curves. The windows, arranged in continuous horizontal bands of glass, maintain the streamlined appearance of the building. The developers are preserving outstanding Art Deco features such as the marble staircase inside the building and original Art Deco glass which is being cleaned and polished. The apartments are much larger than average. Flats on the 1st and 2nd floors will have sun rooms which are larger than most single bedrooms. Sun rooms, common in the 1930’s and 1940’s, are a very unusual feature for an apartment now. The development also offers a rooftop cinema and concierge service which is exclusive to residents and their guests.
All conveniences for the tenants and owner occupiers will be at their doorstep including the town’s historic market, all of the major banks, supermarkets, pharmacies, restaurants, bars, retail outlets and department stores.
It is also less than 200m from the Doncaster’s railway station, providing an ideal base for commuting. Doncaster is situated on the East Coast Mainline and served by the largest number of train companies in the UK. More than 60 trains run through every day, providing excellent connections to cities such as Leeds, Birmingham, Newcastle and Edinburgh. London is just over one and half hours by direct train. Doncaster also benefits from fantastic road links to the M1, A1 and M18 motorway networks. Only 7 miles away is an international airport, flying to over 40 destinations.
This new development offers a rare opportunity to acquire outstanding, highly marketable rental properties at very attractive pre-market rates. Apartments can be purchased with a choice of payment terms and have the benefit of Circa 8.5% Yield.
WHY INVEST IN DONCASTER?
Doncaster has been described by NatWest Bank as “well positioned to become a key player in the Norther Powerhouse.” While uncertainty lingers over much of the UK property market, the same can’t be said for property in Yorkshire. Prices in the northern county are projected to rise by an average of 3.6% over the coming five years, according to the Barclays UK Property Predictor. Recent research has shown that Doncaster is one of the country’s fastest growing markets with 14.4% growth in rental rates year-on-year.
The pace of economic development is a key part of the area’s appeal. Doncaster is an important town within the Sheffield City region, one of the key areas targeted by The Northern Powerhouse Plan, a government-backed economic development plan. The town is enjoying substantial inward investment with the £300 million redevelopment of its town centre, together with similar improvements across many other key districts.
This impressive performance should come as no surprise when one considers the exceptional affordability of property in Doncaster and the extremely high levels of demand for rented accommodation. Doncaster’s prices remain extremely low, so for those who invest early, rental yields are likely to be substantially stronger. Doncaster is an upbeat, growing market city that boasts great transport links, a range of activities for families and a growing restaurant, bar, and shopping scene. Its historic market – located in the town centre – is one of the oldest traditional markets in all of Yorkshire. The Frenchgate Shopping Centre in the heart of the town features over 120 top brand shops and eateries and attracts over 17 m visitors per annum. The St. Ledger – a major event in the racing calendar in the UK – is at Doncaster race course.
Doncaster was an important staging post on the route from York to London in Roman Britain. In the 19th century the town became an important industrial centre when The Great Northern Railway set up plants to manufacture locomotives and rolling stock. Doncaster has a very strong and balanced economy and continues to offer plentiful employment opportunities. Due to its proximity to major urban centres and the motorway/rail infrastructure, Doncaster has become a centre for large warehousing and logistic capabilities for many major retailers. A significant proportion of fresh and frozen goods for northern supermarkets is dispatched by road from Doncaster. These include B&Q, Ikea, Next and Tesco. Amidst expansive regeneration, Amazon recently announced its decision to create a third distribution centre in Doncaster.